Overview
Next Generation Digital Coupons/Incentives is secure, scalable distributed ledger using Blockchain technology and integrated with Apple Pay and Android Pay.
With the help of Blockchain technology, we can store digital coupons in a cryptographically secure and highly controllable manner. Mobile wallets give consumers an easy to use, convenient method to save and present offers.
Business Challenge
Designing a central Industry Registry for digital coupons in which Issuers have precise control over distribution & redemption. Redemptions are settled in real-time on the Blockchain, eliminating the need for clearing houses.
Providing security & trust required for Issuers to distribute high-value offers. Targeting specific audience for personalized offers using real-time analytics.
Solution
To overcome all the challenges we, delivered a solution for all stakeholders in the ecosystem from Consumers that use offers, to the Brands that issue offers, to Retailers that redeem offers -
Consumer benefits
We implemented a mechanism for customers to find high value offers from different brands.
Retailer Benefits
A retailer can increase traffic by shifting from paper to digital coupons.By implementing blockchain, the retailers can improve their inventory management.
Brand Benefits
Brand owners can target personalized and specific audience with the real-time analytics; Blockchain provides a Flexible business solution to enhance promotion.